Sunday, August 29, 2010

Viral Infection

I love some of these viral videos.  What a great marketing idea.  One of the first I noticed was "Beware the Doghouse," which was a JC Penney's creation.  The great thing about this approach is that you don't realize it's basically a commercial.  Just one little tap at the end of a very funny video.  Take a look:

So there's the funny one.  Now, here's a powerful, uplifting video that you have no idea until the final moment it's a commercial.  And by that time, it's totally forgiveable.  I still think about this commercial long, long after I've seen it.

I love these kind of commercials.  Being a filmmaker, I guess when you take the time to tell the story, I feel it's so much stronger.

You know of any other real good ones?  Let me know.

1 comment:

  1. the pantene ads is so funny!i like the expression on their faces at the end..when she finished playing!!