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Friday, April 17, 2009

PSA


I had the fortune to shoot a national commercial, really a PSA (Public Service Announcement) for KidsAndCars.org. They are an organization dedicated to educating the public on the dangers of leaving children in and around cars unattended. I first met up with them back when I made my first feature film "The Keyman." (For those who saw it, you know why).

So this new spot is about the dangers of power windows. Through the years, power windows have led to many children's deaths and even now, with some safety features in place, still results in over two thousand emergency room visits every year.
The big push is to have automatic reverse windows like garage doors and elevator doors. A few automobiles have this feature. While shooting, Kevin Deen, the general manager of North Hills Lincoln-Mercury was kind enough to provide us with a car that has this important safety feature.

Here is the 30 second version. Travis Petty DP, camera is the Red, provided by 12Forward in Dallas. Grip and Lighting by MPS Studios. video

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